Singapore may curb ‘blind boxes’ to deal with gambling risks
ECONOMY – POLICY
14 FEBRUARY 2026
- Singapore is preparing new regulations for the sale of “blind box” products, amid growing concerns that the marketing strategy resembles gambling.
- Digital versions, often called “gacha” mechanics, are widely used in online games and mobile apps.
- The announcement was made in Parliament, who said draft regulations are currently being prepared.
- The regulations may include mandatory disclosure of odds and probability.
Blind Boxes
- Blind boxes are toys or collectibles sold in sealed packaging
- Buyers do not know the contents until after purchase
- They often include rare or high-value items mixed with common ones
- This creates a “chance-based” purchasing model.
- Blind boxes have driven strong sales for toy companies such as Pop Mart, which operates multiple outlets in Singapore.
- Both physical retail stores and online marketplaces are involved.
Concerns
- Consumer advocates argue that blind boxes encourage repeat purchases to obtain rare items.
- It can be particularly harmful to minors.
- “Blind box” products use psychological mechanisms similar to gambling.
- Buyers pay not for a known product, but for a probability-based outcome, similar to lottery-style mechanics.
- It is a predatory practice that blurs the line between shopping and gambling.
